The tradition began in 1974, when Male Power coined the phrase “male lingerie” under our visionary founder, Sam Baker. Back then, his ideas were regarded as original, audacious, risky and, of course, risqué. His company catered to lifestyles that were still controversial, sexual preferences that had yet to gain full acceptance.

But Sam struck a chord by seizing upon a simple, rarely acknowledged truth – men, like women, want to look and feel sexy when they dress and undress. And what they wear underneath can make all the difference.

Sam’s son, Jeff Baker, took over Male Power and carries on its time-honored tradition. He also went on to establish Magic Silk in 1992, a premiere manufacturer of products for the sexy, contemporary woman of today. Like Male Power, our Exposed label has introduced dazzling, innovative, extraordinarily sensual designs that have captured the imagination – and the libido – of customers around the globe.

Some companies follow the trends. Male Power and Magic Silk set them. And they have established a way of doing business that sets the highest standard, providing: